Making a website is easy,but making it survive through the Wild Wild Web is quite a formidable task. I have seen many
potential websites crumble and vanish through the web in a short span of time,and today I will be sharing my knowledge with you. I have followed the 10 simple rules which have allowed me to get the love of my readers in such a short time and have made ProHack more than a name in the web.These tips will allow you to optimize your website's SEO and guarantee increase in web traffic. These are comprised with the most common mistakes which lead to a website going kaput (oh wait..there are solutions as well :P),and mind it,give it a read and you are good to go with your website.
Great Content
Great websites drive great traffic by delivering the best they have to offer.Generate great content,if not,recycle great
content by permission,and do include links to the original article if you are "
borrowing" it or "
remixing" it. Also,hunt at article sites like Wikipedia,Wikihow,Ehow and keep your digital ears and eyes open for the latest news. Sometime by getting the fresh news and delivering it first gets you loads of traffic. Great content helps you to stand out against your competitors.
Here is the bottom line –
GREAT READABLE CONTENT IS THE SOUL OF A WEBSITE
Directory submissions
Have a great website ? well you would probably like to get noticed fast,submit your site to
DMOZ,
Alexa,and major
Search engine players like
Google,
Yahoo or you can use
automated submission software
and sites like IBP Arelis and more. Include your site to other famous web directories like
Blogcatalog.Get noticed,get traffic,make money and get paid.
Meta Madness
Optimize your meta tags and code to reflect what your website does. Meta tags are read by search engines,the grand daddies of the web site mumbo-jumbo so you better be specific. A meta description of 150 words and 12 keywords is
ideal for a website. Be creative and be different. Remember there are a lot of copy cats around so try to be unique and make your site stand out.
you can edit the meta description by going to the code and adding the Description,keywords/tags,and author attributes.
<meta content=' Enter your site Description Here ' name=' description'/>
<meta content=' Enter upto 10-12 Keywords Here ' name='keywords'/>
<meta content=' Enter Author name Here ' name='author'/>
and add it to the head section of your code.
Make Them Subscribe
Now you are driving some visitors to your website and are all set to take the big leap. Well make sure you have RSS or
ATOM feeds enabled to your blog or website. Its the basic requirement for any website to have an automated system to deliver its updates to its loyal readers. You can use feed integrating services like
Feedburner or
Feedblitz to cater your feeds to your readers.add this code to your head section of your website -
Add the big Orange button of feed subscription on top of your website,readers tend to click on the infectious orange button for feed subscriptions. Also offer email updates and just never let your website readers go to any other site for the content you offer.
Keyword Orientation
This is one of the most basic techniques,use your website's main keywords in your content and articles. however be
vary,dont overdo it,else search engines will consist your site a spam site. However controlled keyword management enables your website to get good search engine rankings as it relates your site to the services you offer. Include keywords in headlines and generate keyword rich relevant content and you will be set to go. Be specific and creative while choosing keywords. You can use phrases if you are short of words.Here is a simple rule -
KEYWORDS ARE THE CORNERSTONE OF YOUR CAMPAIGN
Link Management
Its simple as hell and yet most of people get it wrong.
DONT MAKE YOUR SITE A LINK FARM
. Always link to related websites but add a
nofollow
attribute to it so search engines don't read it. Include
inlinks
,that is the links to your own website and articles connected using keywords. Make sure to decorate your keywords by adding a title to your keywords
For Example:
Wrong Method - Link with no explanation or title – RAH Labs
The correct method of displaying Link - RAH Labs
using
inlinks
have a great plus point,it makes your reader wander in your site and doesn't makes him go away unless your site is short of good content,something which you cant lack in any condition.
Also try to get links from other websites as maximum as possible,be an active member in forums,put the link of your website in your forum signature and let it roll.
The Layout
Make sure your site has a clean layout with ads well hidden and blended in the template.Include your profile link or an
about page and brag about yourself (literally).Proper feed subscription buttons and eye soothing color theme has a great mental effect on your visitor.Keep your website aesthetic and have a clean interface for navigation. if your website has a long scrolling problem,cut it short by adjusting height or include a "
back to top of page button
". Make your visitors feel right at home when they are your webpage and they will return the favor by visiting again and again and again :) Add ALT and TITLE attributes to images so incase if they are not displayed or rendered by the browser,the reader shall get the idea what was there.Use images to your advantage,use flash only if it is necessary and make sure it loads up well and matches with all available flash versions. I have seen websites pucker and say that I don't have the latest flash version while I was having just one version older. That pissed me off and many others. Don't let it happen to you.
Convertible traffic
Now here comes the concept of convertible traffic,time is precious and everybody looks for related stuff in order to save time. Save your readers time by offering them related links and articles alongside your article,in that way you will be a great resource and a honeypot for your readers.Convert your traffic to useful bucks by offering them relavent ads well
blended and well placed in the site.Make sure to reply to comments and get feedback from time to time in order to be in touch with your readers.
SMS your loyal subscribers about your updates using
Google alerts or any other service.
Friendship counts
Yup..make friends,both with readers and other webmasters. Ask for
LINK EXCHANGE FROM SITES WITH HIGHER PAGERANK AND RANKING.
Comment frequently on well maintained blogs,leave your links by permission and invite them to comment and post articles on your blog.This will help maintain good relations with other bloggers. Exchange SEO techniques and you can even host their ads on your website and yours on them.
Make sure to Reply to comments left by your readers.This way they will feel they are being heeded and are following a professional website.
Social Bookmarks
Get free publicity from social bookmarks. Encourage your users to bookmark your content and share it the way they like. Allow them to remix and adapt your content and make sure you do get a backlink for that (You sure deserve it :P). Embed feed and sharing widgets in your site and use them to your advantage. Make a brand name for yourself using these tools.
Today an average internet surfer is very intelligent and likes to share and link up everything he gets with his near and dear ones..Urge him to share up your views and ideas.Digg,Stumble,Reddit your ideas and articles regularly and be an active member in these communities.
I hope you will have a nice time with your website once you follow this straight.
Gudluck and Keep learning